Jacob Salem identifies himself as a “relentless action-taker” and someone who has been saved by the grace of God. Jacob is the founder and CEO of EZMetrics, is an international speaker, is the Senior Pastor of Beaverton Church of the Nazarene in Beaverton, Michigan, and Jacob is the Official Social Media Strategist behind the Zig Ziglar Brand. Jacob discusses the strategy behind him growing the Zig Ziglar Facebook page to over 4 million Likes! Jacob discusses the importance of understanding you “why” and also establishing concrete action steps. Jacob also discusses how he and his team have grown the ZiglarFamily.com social media presence, informing the world of the importance of family and providing families with the necessary resources to succeed.